CBD in UK

Growing your CBD business on Google

This is a subject we learnt the hard way so you don’t have to.

Until recently, Google would not allow the advertising or promotion of CBD in UK on Google Ads. CBD sales were banned on most Social Media platforms. Some still close accounts for trying to sell CBD.

Now we are starting to see Google Ads allowing “some” CBD sales/promotion. This should be a good thing but unfortunately, it seems it is a very select few that are allowed to advertise at the minute.

Google does show search results for all CBD companies and this is where you need to concentrate your main growth. The #1 search result on Google is estimated to get approx. 35% of the traffic/visits. #2 is estimated to get 11%. That soon leaves the companies lower down on the rankings with little to fight over.

One way to get to the front of Googe and other search engines is to target what is known as SEO. This stands for Search Engine Optimisation. This is the key route to climbing and ranking on Google.

Google (etc) rank a site on many factors but here are a few:

Page Speed. This is where Google tests your website from 3G (slow connection). If your site takes a long time to load or a long time before a visitor can interact (click a shop now button), they will tend to leave out of frustration. You can help page speed by having things like images optimised.

Poor User Experience: If your website fails to provide a positive user experience, visitors may leave quickly, resulting in higher bounce rates and lower engagement metrics. Factors such as slow page loading times, intrusive ads, confusing navigation, poor mobile optimization, and irrelevant content can contribute to a negative user experience, negatively impacting your SEO efforts.

Thin or Duplicate Content: Search engines favour websites that offer high-quality, unique, and informative content. Thin or low-quality content that lacks depth or originality can harm your website's SEO performance. Similarly, duplicating content from other sources or having duplicate content within your own website can lead to search engines devaluing your pages or ranking them lower in search results.

Ignoring Technical SEO: Technical SEO refers to optimizing the technical aspects of your website to improve its crawlability, indexability, and overall performance. Ignoring technical SEO issues such as broken links, improper redirects, missing meta tags, poor site structure, and slow-loading pages can hinder search engines' ability to understand and rank your site effectively.

Ignoring Mobile Optimization: With the majority of internet users accessing websites through mobile devices, having a mobile-friendly website is crucial. Ignoring mobile optimization can lead to a poor user experience on mobile devices and negatively impact your rankings on search engine results pages (SERPs). Responsive design, fast loading times, and mobile-friendly navigation are essential considerations.

Lack of Backlinks: Backlinks from reputable and relevant websites are an important factor in search engine rankings. If your website lacks backlinks or has a low-quality link profile, it may struggle to achieve higher rankings. Building a strong and diverse backlink profile through legitimate outreach, content marketing, and relationship building is essential for effective SEO.

It's important to stay up to date with SEO best practices, adhere to ethical strategies, prioritize user experience, and provide valuable content to maximize the benefits and avoid the potential pitfalls associated with SEO. Regularly monitoring your website's performance, conducting audits, and making necessary improvements can help you maintain a healthy and effective SEO strategy.

 Social Signals: Engage with your audience on social media platforms and encourage social sharing of your content. While social signals may not directly impact rankings, they can contribute to increased visibility, brand awareness, and the potential for attracting more backlinks.

Regular Monitoring and Adaptation: Continuously monitor your website's performance, keyword rankings, and analytics data. Stay up to date with SEO trends, algorithm changes, and industry best practices. Adapt your strategy accordingly, making necessary improvements and optimizations based on the insights you gather.

Local SEO (if applicable): If you have a physical location or serve a specific geographic area, optimize your website for local searches. Create a Google My Business profile, include your location information on your website, and encourage positive reviews from satisfied customers.

Have deal pages and special offers to make your website more attractive to visitors. Everyone likes a bargain. Just like our CBD in UK page.

 

Remember, SEO is a long-term process, and it takes time to see significant results. Consistency, patience, and a focus on providing value to your audience are key.

Again, if you have any questions regarding growing your business on Google etc, please get in touch. We have many SEO experts we can put you in touch with.

 

Hopefully, we’ve given you plenty to think about. As we said earlier, at CBD UK, we are always here to help new businesses. We were once in your position and know exactly how you are feeling. It’s not easy but it is 100% worth it.